electronica 2012 – A great experience!
This week I had my first experience at Electronica in Munich Germany. And it was wunderbar. Everything was, the exhibition, the city, and the people. The conference was held at the Messe Munchen Conference Center and is an international trade fair for electronic components, systems, and applications. There were 14 halls and each hall held at least 100 exhibition booths.
It was fun seeing the extravagant booths, many large booths had a second story of meeting rooms – even my hotel room had a second story loft. Every large booth I walked by had bars with food and drink.
Some of the largest booths looked more like a nightclub than a trade show booth. Some had enough room for one or more automobiles – displaying the cool new heads up displays, navigation aids, and other technology gadgets destined for all levels of cars. Even the oscilloscopes caught your attention.
At this show I was only a visitor, so I am thankful that Electronic Direct and Jorjin allowed me to spend time in their booth and hold meetings. The team at ED was excellent and even treated me to a true Bavarian beer house with the night ending in singing a traditional song. In fact, I was also treated to dinner by Goepel, every night was a wonder meal in an excellent, traditional atmosphere. At the show I very much enjoyed catching up on all of the latest technology from Texas Instruments, Freescale, Goepel, Kontron, Phytec, MathWorks, and many others, as well as meeting up with persons from around the world.
Today was my last day at the show. I said goodbye to the halls, the elaborate exhibitions, and decided to take the underground back to my hotel because I was *not* happy paying €30 Euros for a short cab ride – and the morning’s brown out disabled traffic signals and made the ride much longer than usual. With a little help from a German in line behind me, everyone was very nice in Munich, I was able to purchase a ticket and jump on the subway. On the subway, I sat across from a man who had clearly been at the trade show, because he had a large “tech” bad of free stuff. I asked him why I didn’t have to go through a turnstile to check my ticket like I did in the States, and we struck up a conversation. First, he said I had to stamp my ticket; it is a €50 Euro fine is I get caught, and second I should hop off if a see a collector. I told him how much I enjoyed the show and he said he was quite disappointed. He said the Embedded World was much better in his opinion. I was very surprised.
When I reached my stop, I walked 1,600 meters or so to my hotel. But on the way, I very much enjoyed the tree lined Leopoldstraße street, and the open air market. I bought an apple, a “hot coffee to go”, and was on my way.
Goodbye Munich and Electronica, hello Nuremberg and Embedded World 2013!